Briony Callahan
Operated a boutique studio in Melbourne for 11 years. Designed arrangements for over 200 weddings and supplied weekly installations to corporate clients across the CBD.
Learn to arrange flowers with confidence
Most people think flower arrangement requires years of training. It requires structure, observation, and willingness to work with what each stem naturally offers.
This webinar series walks you through the decisions professional florists make every day — from selecting stems to balancing proportion in mixed arrangements.
Who teaches these sessions
Tamsin Whitlock
Trained at the Sydney Flower School and worked with leading event florists. Now teaches design fundamentals and seasonal arrangement techniques to beginners and intermediates.
How this platform is recognised
Industry partnerships
Fegelo collaborates with Australian Floral Association members and local growers to keep course content aligned with current industry standards.
Participant outcomes
Graduates have gone on to open studios, supply local markets, and work as freelance designers for events across Canberra and surrounding regions.
Regional presence
Founded in 2019, the platform has become a reference point for accessible floral education in the ACT, with sessions regularly attended by participants from interstate.
Numbers that reflect reach and activity
1,840
Participants enrolled since launch
68
Live sessions delivered this year
94%
Completion rate across all courses
16
Average hours per participant
What remains after the webinar ends
The ability to assess proportion without measuring. Understanding which stems hold up in arrangements and which collapse within hours. Knowing how to adjust colour balance when your first choice is unavailable.
These are not skills that expire. They apply whether you are arranging flowers for your dining table or preparing installations for a client event.
Participants leave with a working vocabulary for describing what they see in professional arrangements and a set of repeatable techniques for building their own.
What makes learning effective here
Live demonstration
Watch each step unfold in real time with overhead camera angles and close-up shots of hand positioning.
Direct feedback
Submit photos of your work during sessions and receive specific comments on structure and balance.
Material lists
Receive detailed shopping guides before each session so you can source stems locally and follow along.
Seasonal rotation
Content adjusts to what is available in Australian markets each quarter, not what looks good in stock photography.
Small groups
Sessions are capped at 18 participants so instructors can respond to individual questions without rushing.
Progressive builds
Each session assumes you completed the previous one, so techniques layer rather than repeat.
How the platform stays connected to current practice
Instructors source stems from the same suppliers participants use. When a popular variety becomes scarce or a new hybrid enters the market, it appears in the next session.
Guest florists join quarterly to demonstrate specialised techniques — from wiring delicate orchids to constructing large-scale installations. These sessions are recorded and added to the course library.
Participants who complete the full programme are invited to submit their work for review in an annual showcase, which is shared with local event planners and floral studios looking for emerging talent.
